Project: Campaign Phanta x MN launch, August 2022
Production and Creative Direction: Phanta
Links: phanta.life, madsnorgaard.com

“Jumbo Originals” is the first drop from an ongoing collaboration between Mads Nørgaard and the creative agency and fashion brand Phanta.

A mini collection presenting a new, skewed and exaggerated take on a selection of Mads Nørgaard classics such as the sailor knit, quilted jacket and basic t-shirt. Expanding into the metaverse, the collection also includes a series of digital accessories – sunglasses, boots and earrings – available as SoMe AR filters and NFTs.

The "Jumbo Originals" collection is available online at MADSNORGAARD.COM, phanta.life, and at selected retailers.